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Hyundai Santa Fe: Team

The third row of seating in the extended 2013 Hyundai Santa Fe is the key message in Hyundai’s new Team Super Bowl ad — which also plays out the fantasy of any young boy who has ever been bullied.

In the ad, a young boy loses his football to a group of older boys who tell him to come back when he “has a team.” So the boy and his mom cruise around the city in their Santa Fe, picking up the boy’s friends — each of whom is impressively strong.

The ad touts the three-row seating of the all-new Santa Fe, in contrast to the five-passenger Santa Fe Sport. Also unlike the 4-cylinder-only Santa Fe Sport, the 2013 Hyundai Santa Fe features a 290-horsepower 3.3-liter V6. Hyundai says the new Sabta Fe replaces the discontinued Veracruz crossover, competing with rivals like the Ford Explorer and Chevrolet Traverse.

See all Super Bowl commercials

What would your team look like in the new Santa Fe? Share your thoughts below.


Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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