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Mexico Gets All the Cool Pickup Trucks That We Don’t

I’ve posted a few times on Oversteer that my residence here in San Diego provides me with a unique opportunity to see cars from Mexico — many of which are surprisingly different from cars we get in the United States. It’s rare that I go even one full day without seeing some odd, Mexican-market vehicle that was never sold in the U.S. — and some of the coolest cars I encounter are pickups.

Indeed, the Mexican market seems to be a hotbed for pickup trucks that we don’t get — mainly midsize pickups that Americans all insist they want, though we’re instead given full-size trucks like the Ford F-150 and Chevy Silverado. For proof, take a quick look through the images above and you’ll see what I’m talking about, as each of these images were taken within the last few weeks in San Diego.

The white pickup you see above is a Toyota Hilux, which is sort of a de-contented, work-oriented midsize pickup from Toyota — a vehicle offered in most foreign markets, as the Tacoma is largely a North American thing. The blue truck is a Ford Ranger, which is finally making its comeback in the United States sometime later this year or early in 2019 — though it’s been available in Mexico for years.

Finally, the gray truck is my favorite: It’s the Volkswagen Amarok, which looks like it’d be a perfect fit for the U.S. market to challenge pickups like the Chevy Colorado and Toyota Tacoma. Unfortunately, Volkswagen builds the Amarok in South America, meaning it’s outside of the NAFTA zone — and, as such, it would be subject to the famous “Chicken Tax” on imported trucks and vans, meaning that it probably wouldn’t make financial sense to bring it to the United States.

Still, it exists in Mexico, as do other trucks we don’t get here — like a different version of the Chevy Colorado, along with the Mitsubishi L-Series — another midsize truck that competes with all of these. Indeed, truck lovers would enjoy a trip south of the border.

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  1. I have a 2003 Subaru Baja and saw a Dodge/Fiat 700/Strada, which reminded me of my own Baja. Might consider the Dodge/Fiat if they become available in the U.S.

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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