Listen up, Oregonians: Learning about electric cars just got a big boost.
Drive Oregon, a nonprofit aimed at advancing the electric mobility industry, will receive nearly $1 million over 3 years from the U.S. Department of Energy to launch innovative marketing campaigns to engage consumers and promote the benefits of electric cars.
The standout features of the project include a permanent storefront to showcase electric vehicles and charging equipment in downtown Portland. Located right next to the city’s Electric Avenue, a mecca of charging stations installed and operated by Portland General Electric, it will be manned by brand-neutral experts and offer long-term electric-vehicle rentals and an active schedule of events, where visitors can experience a variety of vehicles and charging stations in real-world conditions.
According to Jeff Allen, executive director at Drive Oregon, the project’s aim is to get more folks passionate about electric vehicles in Oregon, Washington, and beyond: "The Northwest is already a leader in electric-vehicle sales, but this project will allow us to use the region as a living laboratory to test how we move from early adopters to an early majority of drivers. We’re excited to work with our dozens of project partners to create national models for success."
Oregon Senator Jeff Merkley expressed his support for the project, saying the project will put consumers at ease about going electric.
"The benefits of electric vehicles are numerous, including cleaner air, fuel cost savings and economic security," he says. "But, consumers still have questions about how much they cost, where they can charge them and if they are a right fit for their needs. The showcase project will answer those questions in new ways and, in doing so, set the stage for increased adoption of electric vehicles in the Pacific Northwest."
Going electric just got a little cooler in the City of Roses.