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Volvo Launches Twilight-Themed Promotions

The fourth Twilight movie is premiering in theatres next month, and Volvo is celebrating with a series of wedding-themed promotions that could earn fans free movie tickets, a South American vacation for two and even the use of a brand-new Volvo S60 sedan.

Dubbed Breaking Dawn – Part I, the newest Twilight movie features the wedding of two of the film’s main characters, Bella Swan and Edward Cullen – an event called “the wedding of the century” by Volvo. In Twilight novels, Cullen was predominantly featured driving a Volvo S60R, a chance cameo that scored major publicity for the automaker in light of the books’ massive success. Movies have portrayed Cullen driving a host of different Volvo models.

Now, Volvo is giving back to Twilight fans with its newest promotions. The first, titled “What would you wear?” asks the film’s fans to choose the outfit they would have worn to the Cullen wedding if they were invited. Fans are asked to upload drawings or photos of their perfect wedding attire from October 15 to 23 through Volvo’s Breaking Dawn Facebook page, after which voting will begin. According to Volvo, the winner will receive two free tickets to the movie’s premiere next month.

Keeping in line with the movie’s mystical theme, the second promotion is considerably more cryptic. Dubbed “Journey to the wedding,” the promotion’s microsite provides space for three “challenges” which become available in detail November 1. Until then, the site only describes potential prizes, including a trip for two to Rio de Janeiro, where Edward and Bella take their honeymoon, and use of the actual S60 T6 R-Design from Breaking Dawn – Part 1.

For more information about the “Journey to the wedding,” keep checking the contest’s website here.

Representing the final movie in the Twilight series, Breaking Dawn – Part 1 is expected to debut on Friday, November 18 in theatres nationwide.


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