Home Car News Here’s a Reason Why SUVs Are Overtaking Sports Cars in Popularity

Here’s a Reason Why SUVs Are Overtaking Sports Cars in Popularity

Here’s an unfortunate fact that car enthusiasts are starting to realize: Sports cars are slowly becoming less popular, and SUVs are quickly becoming the darlings of the automotive world. People who 10 years ago wanted to be seen in the new, cool, hip sports car now want to be seen in the SUV — and I’ve thought of one interesting reason for this that you probably haven’t considered.

That reason is performance.

I recently acquired a 1991 new car buyer’s guide, and I’m struck by just how many sporty vehicles were available for sale back in 1991. In fact, at one point the guide even calls the Hyundai Scoupe a new entrant in “the hotly contested sport coupe market.” Back then, you had the Acura Integra, the Audi Coupe, the Eagle Talon, the Ford Probe, the Lexus SC, the Mitsubishi Eclipse, the Toyota Celica, the Volkswagen Corrado and many, many sportier cars — and that’s saying nothing of the famed 1990s Japanese sports cars we all know well (the Acura NSX, Mitsubishi 3000GT, Nissan 300ZX, Toyota Supra and Subaru SVX).

But there’s a reason there are so many sporty cars: You had to buy a sporty vehicle, back in 1991, if you wanted any sort of performance. This guide (unknowingly, of course) is documenting the beginning of the proliferation of SUVs — and back then, SUVs were a performance nightmare. The Ford Explorer’s sole engine had 155 horsepower. The Toyota 4Runner was offered with a 4-cylinder that had only 116 hp. The Chevy Blazer was a monster, with 160 horses. The Geo Tracker had all of 80 hp.

These days, things have changed a lot. Yes, SUVs are becoming “cool” because they have extra capability, and extra ground clearance, and brawny, expressive styling. But consider this other reason why people are buying SUVs: They get all that styling and capability, and they no longer have to sacrifice anything in terms of performance. Today’s Explorer has up to 365 hp. The Chevy Traverse, effectively the great-grandson of the 1991 Blazer, has up to 310. Some SUVs have over 500 hp. And even a basic, entry-level version of the Honda CR-V does zero to 60 in 7.5 seconds.

In short, you no longer have to buy a performance car to get … performance. And so, not only are people embracing SUVs because they provide the style and capability they like, but they’re also flocking to SUVs because buying an SUV no longer means you’re giving up anything in terms of driving excitement and performance. Today’s medium-size SUVs are probably faster around a race track than most of the 20-year-old “sporty” cars I mentioned above — and they’re certainly faster in a straight line.

And so the SUV is killing the car. People want to sit up high, they like the practicality, they like the usability, and believe it or not, the performance is playing a role. Why buy a sports car when you can buy a “cool new SUV” and get the same thrill that used to be locked away behind two doors and swoopy styling? Find an SUV for sale

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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20 COMMENTS

  1. I wonder if there will come a time when gas prices factor into SUV popularity like they did after 2008 for a short time.

  2. Who are you and what did you do with Doug? This isn’t up to Doug’s high standards of journalism.
    In 1991, there were plenty of sporty cars which had 4 doors and reasonable space for cargo. In no particular order: E34 BMW M5, Mercedes-Benz 500E, Audi S4, E36 BMW 325i, Ford Taurus SHO, VW Golf GTI MK2, Mercedes-Benz 190E 2.6 (and the Cosworth versions), the list goes on. 
    Only a handful of SUV’s on sale today have any real capability off-road (Jeep Wrangler, G Class, Range Rover, etc), and most SUV buyers care only about the look and feeling big, not the capability- most SUV buyers don’t even know what a locking differential does, let alone use them. 
    And no SUV buyer buys an SUV based on the performance. As long as it can cruise at 70mph easily enough, 99.9% of SUV buyers will be happy, the only exceptions are the people who buy things like the Jeep Trackhawk. Only a small minority of Explorers are sold with the 365hp V6, and of those explorers, most would be badged as the Police Interceptor Utility. And even the fastest SUVs can’t thrill in the same way a sports car can. It may have the good straight-line performance, but a 365hp Explorer won’t handle anywhere near as well as a Ford Focus RS, or outrun it in a straight line. And the Focus RS will have enough space for most people. 
    Trying to figure out why SUV’s are selling is like trying to figure out why so many cars had fins in the 50’s. Just as chrome-tipped fighter-jet style fins made the car feel futuristic to people in the 50’s, some black plastic cladding and a high seat make the car look and feel tougher. And like fins, plastic cladding combined with bodywork designed to emphasise the height of the vehicle is a styling trend which will eventually die out.
  3. I have been thinking of trading in my WRX for a sporty SUV.  Doug how do you feel about the Porsche Macan, Audi SQ5, maybe even the recently announced Ford Edge ST?  I wish Mazda would actually put a semi-powerful engine in their CX-5, since the others are quite a bit more expensive.  Is there another one I’m not thinking of?  Maybe a Forester XT?

  4. I bought a new German sedan last year. After one winter of potholes, my next car is probably an SUV. I’ve been eyeing the Volvo XC60 with 400 horsepower and a tax break *hint Doug review hint*

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