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5 Great New Jeeps Under $35,000 for 2019

The Jeep brand has been on a roll over the past several years, offering a broad range of practical, rugged SUVs that make great family vehicles while also giving you the capability to venture off the beaten path. With the average price of a new car hovering between $35,000 and $40,000 these days, we’ve outlined five new Jeeps, along with their trim levels, that buyers should target with a budget of around $35,000.

Jeep Cherokee Trailhawk

Jeep Cherokee Trailhawk

The Cherokee is the more premium of Jeep’s two compact SUVs. Introduced back in the 2014 model year as a replacement for the Liberty, the Cherokee received an update for the 2019 model year. Gone is the controversial front-end styling of the old model, replaced by more conventional single-piece headlights, while the rear end and interior receive updates as well. Offered in a variety of trim levels from basic to luxurious and with either front- (FWD) or all-wheel drive (AWD), the Cherokee covers a lot of bases in one of the auto industry’s most competitive segments. Prices for the Cherokee start at around $28,000 and reach just over $42,000 in the fully-loaded Trailhawk Elite trim. Buyers with around $35,000 to spend on the Cherokee are wise to look to a basic Trailhawk model, which comes in at $35,095 and offers standard AWD, black 17-in wheels wrapped in all-terrain tires, an 8.4-in infotainment screen with Android Auto and Apple CarPlay compatibility and a strong 271 horsepower V6 engine. Jeep’s Trailhawk models offer off-road features like a beefier suspension and a more sophisticated AWD system, all of which serve to emphasize the capability of each individual model, making them great for weekend adventures. Find a Jeep Cherokee for sale

Jeep Grand Cherokee Laredo

Jeep Grand Cherokee Laredo

Currently the largest, nicest vehicle in Jeep’s lineup, the Grand Cherokee, is offered in a variety of trim levels, from the simple Laredo, to the luxurious Overland and Summit models, to the high-powered SRT and Trackhawk variants. On the surface, it would appear that the nicest Grand Cherokee that can be had on a budget of $35,000 is a basic entry-level Laredo with 4-wheel drive (4WD), which carries an MSRP of $34,245. That said, the aging Grand Cherokee is typically offered with strong manufacturer incentives, meaning that you can typically pick one up for below MSRP. Currently, incentives lower the price of Grand Cherokee Laredo by a couple thousand dollars, allowing buyers to afford an FWD Laredo E while staying under $35,000. Either way, standard features on the Laredo include a 7-in infotainment screen and a 7-in gauge cluster display, blind spot monitoring with rear cross-traffic assist and passive keyless entry. The Laredo E adds to the equation an 8-way power adjustable driver seat with power lumbar. Find a Jeep Grand Cherokee for sale

Jeep Wrangler Sport or Sport S

Jeep Wrangler Sport or Sport S

The Jeep Wrangler is offered in a number of different variants, meaning that buyers have some options when it comes to picking up a new one for $35,000. If you’re alright with a 2-door Wrangler with a manual transmission and room for only four passengers, look for a Sport S model optioned with the 7-in infotainment display — which gets you Android Auto and Apple CarPlay — and the black hard top, which is quieter and easier to remove than the standard soft top. The Sport S comes with heated power mirrors, power windows and power door locks along with a leather-wrapped steering wheel and a few more interior amenities. If you need four doors and an automatic transmission, you’re limited to the base model Wrangler Unlimited Sport, which comes in at $35,040. While it will offer room for five and an 8-speed auto, your base model Wrangler Unlimited will offer next to nothing with regard to amenities, and comes with only manual roll-up windows, manual locks, manual mirrors, a basic plastic steering wheel and a super simple 5-in center infotainment screen. Still, no matter what Wrangler you buy, every one comes with a removable top, removable doors and a windshield that folds down. Find a Jeep Wrangler for sale

Jeep Compass Trailhawk

Jeep Compass Trailhawk or High Altitude

One of the more affordable new Jeeps in the brand’s lineup, an all-new version of the Compass came out for the 2018 model year. While it’s positioned below the more upscale Cherokee, the Compass actually offers slightly more interior space and more cargo room than the older Cherokee. Perhaps surprisingly, given its generous dimensions, the Compass is based on a stretched version of the same platform that underpins Jeep’s subcompact SUV, the Renegade. Both FWD and AWD are available, and like other SUVs in Jeep’s lineup, a Trailhawk version is offered for those looking to venture off-road. Under the hood is a 2.4-liter 4-cylinder engine making 180 hp and 175 lb-ft of torque and paired with either a 6- or 9-speed automatic. Pricing starts at around $23,000 for a basic FWD Sport model and exceeds $36,000 for a fully-loaded 4WD High Altitude model. For around $35,000, we recommend a moderately optioned 4WD-equipped High Altitude or Trailhawk model. While the High Altitude offers black leather seats, HID headlights and LED taillights along with other upscale trim pieces, the Trailhawk brings added off-road capability in the form of burlier tires, a tougher suspension and a more capable AWD system. Find a Jeep Compass for sale

Jeep Gladiator Sport or Sport S

Jeep Gladiator Sport or Sport S

Like the Wrangler, the new-for-2020 Jeep Gladiator comes in four different trim levels: Sport, Sport S, Overland and Rubicon. As it offers more practicality than the Wrangler, the Gladiator carries around a $2,000 price premium over its non-pickup sibling. Prices for the new Gladiator start at $33,545 and reach just over $60,000 in fully-loaded Rubicon trim. Factoring in destination costs, options are pretty limited when it comes to finding a Gladiator for around $35,000, as even a base Sport model with a manual transmission comes in at $35,040 when accounting for these extra fees. While the basic Gladiator Sport won’t come with many amenities — a manual transmission, manual mirrors and locks, along with old-school roll-up windows are all you get — it does offer a removable top and doors and a windshield that folds flat, just like in the Wrangler. In this case, you also get the practicality of a 5-ft pickup bed, big enough for hauling a pair of dirt bikes, kayaks, paddle boards and just about anything else you can throw at it. As dealers are unlikely to stock many base-model Gladiators, instead opting for the more profitable Sport S, Overland and Rubicon models, it may be hard to find a Gladiator for around $35,000. But when you do, despite its humble packaging, rest assured that it will still be one of the most unique vehicles on the road. Find a Jeep Gladiator for sale

Chris O'Neill
Chris O'Neill
Chris O'Neill is an author specializing in competitive analysis, consumer recommendations, and adventure-driven enthusiast content. A lifelong car enthusiast, he worked in the auto industry for a bit, helping Germans design cars for Americans, and now lives in Salt Lake City, Utah. He runs an Instagram account, @MountainWestCarSpotter, which in his own words is "actually pretty good", and has a... Read More about Chris O'Neill

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