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The Aston Martin Rapide Has Gotten Really Cheap Used

Here’s something you may not have realized: The Aston Martin Rapide, which is Aston Martin’s luxury sedan, has gotten really cheap on the used market. OK, not "really cheap," like you can pick one up for six grand. But "really cheap" compared to its original price, and even compared to other full-size luxury sedans.

Now, I’ve written before about specific Aston Martin Rapide models, but I’ve decided it’s time to cover the entire vehicle, because they’re all cheap. The situation is this: The Aston Martin Rapide came out for the 2010 model year, and back then the original MSRP was $198,000 with shipping and before taxes — so probably around $220,000 with a few decent options. Today, the average asking price on Autotrader for a 2010 Rapide — an 8-year-old car that has the exact same design as today’s Rapide — is just $69,400.

By comparison, the Bentley Continental Flying Spur, which had a starting price of $179,000 back in 2010, is averaging about $75,000 — about 10-percent more expensive, even though it was about 10-percent cheaper when it was new. And the Flying Spur has been replaced, meaning the 2010 model is no longer the newest design.

But the 2010 Rapide is still basically the newest design, and it still looks handsome — and it’s still fast. Even though the Rapide gained a little power in 2013, the 2010 models still use a 470-horsepower 5.9-liter V12, which doesn’t exactly make the car slow; Aston says it’ll do zero to 60 in five seconds. That’s a good number for a 4,400-pound car that’s 198 inches long. And, of course, you have an Aston badge on the hood — for less than the price of a well-equipped new E-Class.

Of course, a used Rapide will probably be a little more expensive to own than a new E-Class — but that’s the main reason they’re losing so much value. Still, isn’t the unique character of a British super sedan worth the cost of repairs and maintenance? Eh, maybe not. But it’s fun to dream. Find a used Aston Martin Rapide for sale

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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10 COMMENTS

  1. These are absolutely beautiful cars.  There’s a guy in my town who looks like a Swedish Bond Villain or a better looking potential replacement for Ivan Drago in a Rocky IV remake who daily drives one of these, and he absolutely looks like he belongs in that car.  It’s an occasional reminder of how unfair life is as well, sigh.

  2. Every now and then I browse luxury cars that I could pick up for the price of a gently used Accord. And then I check prices on some stuff, like brake rotors, or water pumps. And then I check how easy or hard said job is to do. No wonder I never buy one.

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a multitude of magazine publications and websites, including here at Autotrader — where he launched the Oversteer enthusiast blog — along with Jalopnik, GQ, and The Week. His YouTube channel has hundreds of published videos and has racked up hundreds of millions of views. Today, Doug lives in San Diego, California, with his 1997 Land Rover Defender 90 NAS, 2005 Ford GT, and 2012 Mercedes-Benz E63 AMG Wagon.

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