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Autotrader Find: The Isuzu i-370, a Pickup You've Never Heard Of

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author photo by Doug DeMuro May 2018

The pickup truck you see above is a Chevy Colorado. Except, actually, it isn't. Instead, it's called an Isuzu i-370, and it's one of the rarest pickup trucks of the modern era -- and this is one of just a handful currently listed for sale on Autotrader.

Before I get into the specifics of this truck, a little background on the Isuzu i-370. Back in the 1970s, General Motors took a major share in Isuzu, primarily known as a Japanese manufacturer of trucks. It resulted in some weird Isuzu-rebadged GM models (the Geo Storm was rebadged as the Isuzu Impulse, for instance), but probably none of them is lesser-known than the i-Series.

The i-Series was, as you may have guessed, a first-generation Chevy Colorado or GMC Canyon that was rebadged as an Isuzu -- and I truly mean "rebadged," as virtually nothing changed from the Chevy and GMC versions to create the Isuzu, save for the badges. The interesting thing was the naming: While Chevy and GMC used cool names evocative of adventure travel, Isuzu went with the far-more-industrial "i-Series," resulting in trucks named after the engine size: i-280 on models with the 2.8-liter 4-cylinder (later changed to i-290 when the engine changed to a 2.9-liter) and i-350 on models with the larger 3.5-liter 5-cylinder, which later became the i-370 when that engine increased in size.

The i-Series was sold for just three model years -- 2006 to 2008 -- and the original models (i-280 and i-350) lasted just one year (2006) before being replaced by the i-290 and i-370 for 2007 and 2008. As a result, the vehicle you see here, a 2008 i-370, is the best of the breed: the final year and the largest engine. Not that anyone even remembers this vehicle exists.

Anyway, this i-370 is offered for sale at Rides Auto Group in El Paso, where it's listed for $8,995 with 105,000 miles. It costs a little less than a similar Colorado, likely because not many people are searching for "Isuzu" -- even though this is the exact same truck underneath.

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Autotrader Find: The Isuzu i-370, a Pickup You've Never Heard Of - Autotrader