The pickup truck you see above is a Chevy Colorado. Except, actually, it isn’t. Instead, it’s called an Isuzu i-370, and it’s one of the rarest pickup trucks of the modern era — and this is one of just a handful currently listed for sale on Autotrader.
Before I get into the specifics of this truck, a little background on the Isuzu i-370. Back in the 1970s, General Motors took a major share in Isuzu, primarily known as a Japanese manufacturer of trucks. It resulted in some weird Isuzu-rebadged GM models (the Geo Storm was rebadged as the Isuzu Impulse, for instance), but probably none of them is lesser-known than the i-Series.
The i-Series was, as you may have guessed, a first-generation Chevy Colorado or GMC Canyon that was rebadged as an Isuzu — and I truly mean “rebadged,” as virtually nothing changed from the Chevy and GMC versions to create the Isuzu, save for the badges. The interesting thing was the naming: While Chevy and GMC used cool names evocative of adventure travel, Isuzu went with the far-more-industrial “i-Series,” resulting in trucks named after the engine size: i-280 on models with the 2.8-liter 4-cylinder (later changed to i-290 when the engine changed to a 2.9-liter) and i-350 on models with the larger 3.5-liter 5-cylinder, which later became the i-370 when that engine increased in size.
The i-Series was sold for just three model years — 2006 to 2008 — and the original models (i-280 and i-350) lasted just one year (2006) before being replaced by the i-290 and i-370 for 2007 and 2008. As a result, the vehicle you see here, a 2008 i-370, is the best of the breed: the final year and the largest engine. Not that anyone even remembers this vehicle exists.
Anyway, this i-370 is offered for sale at Rides Auto Group in El Paso, where it’s listed for $8,995 with 105,000 miles. It costs a little less than a similar Colorado, likely because not many people are searching for “Isuzu” — even though this is the exact same truck underneath. Find an Isuzu i-370 for sale
Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.