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Goodyear’s Getting Ready for Winter Thanks to Tough Tire Tech

Ah winter… when the anticipation of snowstorms and sleety streets is enough to make even the most seasoned driver shudder. In inclement weather, when the roads are a sheet of ice, tread is treasured.

Fortunately, the folks at Goodyear are getting people prepped — thanks to its new Assurance WeatherReady all-weather tires.

Tires, Meet Tech

According to the company, the new tires deliver exactly what their name implies: superior performance behind the wheel, no matter how much rain, sleet or snow pummels the streets.

The tires are comprised of Weather Reactive Technology, with its standout feature being something called Evolving Traction Grooves. It works like this: As the tire wears, the grooves transition from deep to wide to help move water away. Also, the treads lock together while cornering and then open for more biting edges when you need a solid grip in the snow and ice.

Other specialized features include asymmetric tread for predictable traction and noise reduction.

Buyers Input

Ryan Patterson, president of Goodyear’s North American consumer tire business, says the new tires were built in partnership with its customers, to make sure the products had the stamp of approval by folks on the buying end.

“Throughout its design process, we engaged with our customers, collaborating on performance requirements, product appearance and other features.”

Assurance WeatherReady is available in a variety of sizes, from 15 to 20 inches, and are compatible with 77 percent of cars, minivans and SUVs on the road today, including such models as Toyota Camry, Corolla and Highlander; the Ford Edge, Escape and Explorer; the Honda Accord, Civic and CR-V; the Nissan Altima and Rogue; and the Chevrolet Cruze and Equinox. (To put these tires to the test, we installed them on a 2010 Nissan Altima to see how they handle winter weather. We’ll publish an update in a few months to let you know how they’re holding up.)

Consumers will be happy to know Goodyear backs Assurance WeatherReady tires with a 60,000-mile/95,000-kilometer limited treadwear warranty. The new tires are available at, Sam’s Club and retailers across the country.

Until then, bring on the squalls, storms and slush. Ok, not really. But when winter hits, it’s good to have the tools — and the treads — to stay safe.

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