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Mercedes-Benz Dealers Launch "Community Stars" to Benefit Local Charities

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author photo by Nick Palermo September 2011

Mercedes-Benz dealers are challenging charities to compete in "Community Stars," a grass-roots campaign they hope will put smaller, community-based organizations in the national spotlight. The contest invites groups interested in competing for one of five $25,000 contributions to produce a 60-second video outlining their charity's work and how they would use the proceeds toward their mission.

Groups must work in one of five categories to qualify: Environment & Sustainability, Health & Service, Youth Empowerment, Music & Arts or Education. Mercedes-Benz USA added a "Community Stars" tab to the MBUSA Facebook page, where video entries will be accepted through September 23. MBUSA fans also are encouraged to recommend deserving charities.

A committee of Mercedes-Benz employees will choose fifteen finalists. Starting October 3, MBUSA Facebook fans are invited to vote for their favorites. The finalists will have an opportunity to boost their ranking by inviting friends from outside the MBUSA network to visit the "Community Stars" tab. The contest ends October 21 and winners will be announced on October 25.

While this latest charitable campaign is part of Mercedes-Benz's celebration to mark the 125th anniversary of founder Karl Benz's invention of the automobile, the company has a long history of community involvement. According to their website, "MBUSA supports organizations oriented around educating and empowering future generations, particularly those who are underserved."

Mercedes-Benz dealers also are committed to this mission locally, focusing on groups in their communities. "Community Stars" demonstrates dealers' efforts to support those involved at the local level where, although the scale of organizations is small compared to national groups, the work to help others is just as important.

"Community Stars" not only offers financial support for the winning charitable organizations, but provides participants a nationwide platform to raise awareness for their cause, meeting Mercedes-Benz's goal of giving a voice "to local organizations whose efforts are often overshadowed by larger, multinational charitable organizations and NGOs."

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Mercedes-Benz Dealers Launch "Community Stars" to Benefit Local Charities - Autotrader