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Volvo Launches New Subscription Service With Its All-New XC40

Buyers of the all-new Volvo XC40 compact crossover won’t just be able to drive the brand’s newest model, but will also have the opportunity to do so for an all-inclusive $600 per month. Kicking off a new subscription program called Care by Volvo (CBV), the XC40 will be available to consumers for an all-inclusive monthly payment covering insurance, service and maintenance — everything, really, but gasoline.

A press release accompanying the recent announcement stated that CBV will launch in tandem with two well-equipped XC40 models. “It will take the guesswork out of car ownership,” the press release promised.

Furthermore, acquiring an XC40 under the CBV program will be negotiation-free, beginning with ordering the crossover online. Subscription participants will drive their XC40 away from the dealership without worrying about a down payment, insurance or future costs of routine maintenance or repairs.

Covering the first 15,000 miles of driving per year, the monthly $600 subscription fee will include 24/7 customer care and concierge services, like roadside assistance. Also included in the subscription package are tire-and-wheel damage protection, replacement of typical wear-and-tear items, like wipers and brakes and all factory-scheduled maintenance.

Liberty Mutual Insurance is underwriting the insurance coverage, providing $250,000 bodily injury protection per person, as well as a maximum of $500,000 bodily injury coverage per accident. A $500 deductible will apply to comprehensive and collision coverage.

Not reflecting local taxes and registration costs, the $600 monthly subscription cost may vary by location. The subscription period is 24 months with the option to change cars and opt for an additional 24-month subscription 12 months into the agreement.

The XC40 will arrive in Volvo showrooms in the spring of 2018.


Russ Heaps
Russ Heaps is an author specializing in automotive, financial and travel news. For nearly 35 years he has covered the automotive industry for newspapers, magazines and internet websites. His resume includes The Palm Beach Post, Miami Herald, The Washington Times and numerous other daily newspapers through syndication. He edited Auto World magazine, and helped create and edit NOPI Street... Read More about Russ Heaps

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