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Car Window Sticker: Everything You Need to Know

Big car window stickers get glued on every vehicle offered for sale. Learn about what information gets put on a vehicle window sticker, how to read one and why you need to keep it even after the sale is done.

Window stickers date back to the 1950s when an Oklahoma senator, fed up with dealers charging arbitrary prices for new cars, sponsored a congressional act that somewhat standardized some basic information for consumers.

Many dealers refer to window stickers as Monroney labels after the senator, Mike Monroney.

What Information Do You Find on a Car Window Sticker?

Reading a window sticker car

The layout of window stickers has changed dramatically over the years, though a few basics have remained in place.

Window stickers list some standard equipment, what optional features are fitted to the car, the destination charge, federal safety information and fuel economy or electric vehicle numbers mandated by the Environmental Protection Agency (EPA).

Window stickers act a lot like mattress labels. Consumers should be the ones who remove them from a vehicle, though this rarely happens in practice. Most new car owners prefer a freshly detailed car to one with paper still clinging to the glass.

By law, dealers must hand over a car window sticker. So make sure to ask to see the one included with your car. Make sure the serial number, as well as the options listed, match the car you’re about to take home.

TIP: Don’t throw away your Monroney sticker. It’ll be just as important for the car’s next owner as it was for you.

Here’s a quick look at the information you’ll find on a car window sticker.

1. Model Information and Standard Equipment 

More than half of the sticker’s real estate is typically taken up by lists of standard equipment, as well as the make/model, the serial number and the interior and exterior colors.

Look closely at this information to make sure it matches up with the car you’re about to buy — if you’ve picked a red car and the window sticker says it’s blue, that’s cause for immediate concern.

2. Optional Equipment

Optional equipment lists how much the automaker suggests the dealer charges for the features installed on the vehicle. Suggest is an important phrase here as most new cars are discounted, while high-demand vehicles may command more than the MSRP, or manufacturer’s suggested retail price. More on that in a moment.

Crucially, go through the listed optional equipment and confirm everything is present on your new car. You can’t miss big items like a moonroof. But smaller features, such as floor mats may have disappeared. You’re paying for them, so make sure they’re there.

Some dealers will also add additional accessories to vehicles. Dealers must add a separate column to list features that range from window tint to upgraded wheels and tires.

Don’t feel compelled to buy a car with these features unless you want them and feel that the price being charged is fair. Most items can be removed, or you can take your business to another dealer.


The manufacturer’s suggested retail price, or MSRP, is the price the manufacturer suggests that the dealer asks for a car. It’s like clothing, however. It’s the retail price, or the dollar amount that the dealer should be asking for the car, according to the automaker. But that doesn’t mean you pay that price on the vehicle, given dealer incentives and other discounts you might request.

Although the MSRP is the suggested price, dealers can ask more — if a car is in high demand — or less than this figure.

4. Fuel Economy and Environment

The upper right corner shows you the EPA’s estimated fuel economy as well as other data such as how many gallons the car is expected to use per mile as well as annual fuel cost estimates and a greenhouse gas rating.

Hybrids and electric vehicles display separate data to provide an estimate of how much it will cost to charge, what the vehicle’s miles per gallon equivalent (MPGe) is, estimated charging times and more.

It’s important to note that any figure in the fuel economy and environment section is an estimate based on a barrage of EPA tests that may not be achievable for some drivers.

5. Warranty Information

All new car window stickers list warranty information. Manufacturers typically provide warranties for a set timeframe on new cars including a bumper- to -bumper warranty, powertrain and sometimes roadside assistance becomes part of a warranty.

Oftentimes, used cars too, come with warranties, even if limited.

6. Safety Ratings

Another major component of a modern window sticker is safety ratings. The federal government’s National Highway Traffic Safety Administration, or NTSHA, rates vehicles in frontal, side and rollover categories. All safety ratings will be displayed on a window sticker.

Above those ratings, the vehicle’s “overall” rating – essentially an average of all three – is shown.

Use these figures to compare cars, but also note that more detailed information is available on the NHTSA’s website. Additionally, the Insurance Institute for Highway Safety testing, does not get noted on window stickers. Experts consider the insurance industry-funded tests more stringent than those employed by the federal government.

7. Manufacturing and Shipping Data

Window stickers also contain information showing where a car was assembled as well as where some of its major components were built.

Additionally, the window sticker shows the dealership where the car was delivered initially, which may not match the selling dealership since dealers will often trade new cars between one another if they don’t have the car in stock that a customer wants.

8. Parts Content Information

The last major item on car window stickers is a section entitled “Parts Content Information.”

This section lets potential buyers know precisely how much of the car’s content comes from the United States. It also lists the country of origin for most parts, if it isn’t the U.S.

Finally, it shows the car’s final point of assembly – helpful information for shoppers interested in an American-made car.

9. Addendums

High-demand cars are sometimes marked up, a practice dealers generally call “market adjustment.”

This controversial practice needs to be noted on the addendum. Make sure this is listed if this is the case.

Related Stories to Read:


What is Sticker Price?

The sticker price on a car is the car’s base price. This price is negotiable.

Can You Negotiate the Sticker Price?

Yes! The sticker price is negotiable as it is typically considered to be the car’s base price. Negotiating can save you a few hundred to a few thousand dollars.

What's on the Car Window Sticker?

On the car window sticker, you will find valuable information such as the car’s price, make, model, fuel economy, safety rating, standard equipment, and much more.

Our editors are here to make car buying easier. We’ve driven, reviewed and compared thousands of cars. We’ve bought and sold more than our fair share, too. And as part of the sprawling Cox Automotive group of companies, we have exclusive access to a range of valuable data and insights. Whether you’re looking for the best car, the best deal or the best buying advice, you can trust... Read More about Autotrader

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