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Acura Styling Is Back On Point

About a decade ago, Acura styling veered off the rails. I believe it was around 2009 when it happened, which is the year Acura came out with “the beak.” The beak was highly controversial and almost universally panned — it was essentially a large, silver, beak-shaped component added to the front of Acura models. The worst offender was probably the 2009 TL, whose beak was so universally hated that it was quickly replaced with a smaller beak before being ditched altogether.

The biggest issue with the beak is that it really messed up a nice period in Acura’s world. The 2004-2008 Acura TL was a handsome car — one of the nicest-looking sedans in its time period. The same could be said of the 2004-2008 Acura TSX, which was also a handsome, crisp, well-designed sedan. Those two cars were gorgeous, and Acura’s past has some other handsome vehicles — including the RSX, the NSX and a few 1990s models.

But then, the beak. The beak came and now it appears the beak is gone. Acura models have pretty much dropped it, replacing it instead with a more traditional (yet still distinctive) grille design, which has been carried on to Acura’s entire lineup by now. The new grille isn’t just inoffensive — it’s actually attractive, and it finally seems to be returning Acura models to the styling form they had back in the mid-2000s.

There are several examples of handsome new Acura models, but the brand’s SUVs are undoubtedly the best — the new RDX is quite attractive and the MDX is the same. It seems that after a hiatus with a beak, good styling has returned to Acura — and I suspect that will translate to increased sales, especially with controversial designs coming from long-time rivals like Lexus. Find an Acura for sale

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  1. As good as Acura looks now, I find the extremely large emblems kinda funny. When I was at an industry car show, I went to test and confirm that, yes, the emblem on the RDX is as big as my hand is stretched out.

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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