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The Land Rover Discovery Was Once Rebadged as a Honda

You’ve heard of Buicks being rebadged as Oldsmobiles. Fords being rebadged as Mercurys. The Scion FR-S rebadged as a Subaru BRZ, to the point where only the owners of the two cars can tell the difference, and then they get in screaming fights at cars and coffee about which one has more attractive side grilles.

But did you know that a Land Rover Discovery was once rebadged as a HondaSee the used Land Rover Discovery models for sale near you

Here’s what happened. There was a time in Honda’s history where they weren’t quite sure about the whole SUV thing. This makes sense: Honda is a cautious company, and the SUV had been confined for years to the agrarian Mountain Man market, where it was driven primarily by people who know more about gutting a fish than operating an air conditioner.

So when the SUV thing really took off in the early 1990s, Honda wasn’t sure if it was worth the time and energy to create their own model. Isn’t this just a fad? they wondered. So they waited. And they watched. And they weren’t sure. And then, eventually, they decided to spring into action — not by designing an SUV of their own, but by borrowing SUVs from other companies.

In the United States, this decision manifested itself as the Honda Passport and the Acura SLX, which were rebadged versions of the Isuzu Rodeo and Trooper. This decision made sense: Isuzu had a stellar reputation for making SUVs, and Honda needed an SUV, so BOOM! The Honda SUV was born. Also born was the Isuzu Oasis — a bizarrely rebadged version of the original Honda Odyssey, which was a minivan without sliding doors.

In foreign markets, however, Honda had a different idea: They borrowed the first-generation Land Rover Discovery, changed the badging and sold it as the Honda Crossroad. Yes, you’ve read that right: The Discovery was sold in some places as a Honda. Really. There was a time, in New Zealand and Japan, when you could walk into a Honda dealer and walk out driving a brand-new Land Rover.

Needless to say, we suspect it didn’t offer traditional Honda reliability.

Eventually, Honda developed its own SUVs, like the CR-V, Pilot and HR-V, and the Crossroad left the market in 1998. Find a used Land Rover Discovery for sale

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More

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