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Pony Cars Run Wild on Ford Mustang Customizer

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author photo by Holly Reich September 2011

If you can dream it, you can build it. At least that's true with the 2012 Ford Mustang Customizer website. It allows enthusiasts to create, share and even buy parts for their dream Mustang.

It makes perfect sense for a car which has regularly served as a canvas for unique modifications. Over the years, the Ford Mustang has morphed into various forms, including a Carroll Shelby hot rod, getaway car for the original Charlie's Angels and even a bright pink version to support breast cancer research.

The Mustang is a car that lends itself to getting tricked out. But this is the first time that renovation has gone online. The website lets devotees customize a 2012 Mustang V6, GT, Boss 302, or Shelby GT500 with three different backgrounds, five different angles and hundreds of accessories.

"The uniqueness of the site is that it incorporates third party parts," notes Octavio Navarro, Ford Car Communications. "It will also give you a print out of all the parts you added and where to get them. This site lets you save and share designs, and more importantly, battle other people online. Literally, if you can dream it, you can build it."

"This site lets Mustang fans customize cars to their heart's content," said Brian McClary, Ford Social and Emerging Media Specialist. "It's a simple-to-use layout that lets users take the base design of Mustang and run with it."

Accessories include body kits, wheels, decals, grilles and decklids, along with fixtures from Ford Racing Performance and Vehicle Personalization. Within minutes, several different looks can easily be created and saved as desktop wallpaper.

"Customers love to make Mustang their own, one that suits their taste. This is the perfect way to let them test out their design and imagine what's possible," said Jim Owens, Mustang Marketing Manager. "The interactive aspect also adds a whole new dimension and lets more people get in on the fun."

And of course it's Facebook friendly. Users can log on through their Facebook account to share their Mustang creations. The Facebook "battle mode" lets users compete for the best looking car.

And for the hardcore realists, they can download a PDF that offers a detailed list of all the real parts used to create their particular virtual Mustang.

But it appears that Mustang enthusiasts have a dose of humor to go along with their passion.

A posting recently seen on the site said, "Step 1: take a 2012 mustang boss. Step 2: paint it pure black. Step 3: Go have a beer."

To customize your own Mustang or see what others have created, go to: ford.com/cars/mustang/customizer

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Pony Cars Run Wild on Ford Mustang Customizer - Autotrader