Search Cars for Sale

Remember When Mazda Released a Car With a Misspelled Name?

It was the early 1990s, and Mazda was a fledgling Japanese automaker, tangled up with Ford, trying to replace the full-size 929 sedan, unsure of their future direction. Mazda had a few things going for them — stylish designs, good engines, the new Miata sports car — but they also had some weird ones: Some of their models had numbers (626, 323), some had names (Miata, Navajo), and some had a combination of letters and numbers (MX-3, MX-6).

When the 929 replacement came, it did not signal a dramatic improvement in Mazda’s naming conventions. In fact, it was the biggest faux pas yet: Mazda named it the Millenia, misspelling the word "millennia." Note that the Mazda has just one "n," while the actual word has two.

Now, just to be clear here, Mazda insisted this was intentional. Absolutely over-the-top, giving-interviews-to-all-automotive-publications insisted they meant to spell it this way. A 1994 article in the Washington Post on this very topic interviews former Mazda product planner Rex Parker, and he says the word "millennia," with ten letters, "looked clustered and cluttered." The article goes on to say that Mazda "considered Milenia as a possible spelling but ‘it turned out that people in some parts of the country had trouble pronouncing it with one L and one N.’" Mazda’s argument, it seems, is that they weren’t trying to spell the word "millennia," but rather they were creating their own, totally new word, with a totally new image.

Sure they were.

It’s worth noting that, regardless of whether you believe Mazda’s official storyline on the misspelling, the misspelled version of "millennia" was actually better than the car’s name in foreign markets. In Europe, it was called — I am completely serious about this — the Xedos 9. The Xedos 9. I have no idea how to say that, or why it includes a number. It sounds like the name of a lesser moon for some giant, gaseous planet that people in Florida believe contains alien life.

Anyway, names aside, the Millenia did have one thing going for it: it was gorgeous. The original model was nice enough, but the updated version, which came out in the late 1990s, was among the best-looking sedans on the market. Unfortunately, buyers didn’t really want a full-size sedan from Mazda — regardless of its name — so the Millenia disappeared from the U.S. market after the 2003 model year, never to be replaced. Or, in Mazda parlance, "replcaed." Find a Mazda Millenia for sale

MORE FROM OVERSTEER:
Here’s Why the Lexus LC 500 Is Worth $100,000
The 2007 Bentley Azure Has Lost $300,000 in Value Over 10 Years
Here Are the Best Sport Compact Bargains

 

Sign up for Autotrader newsletters

The best cars and best deals delivered to your inbox

Email Address 

By subscribing, you agree to our privacy policy

Where You Can Buy

Loading dealers...

25 COMMENTS

  1. The Millenia was a beautiful car for it’s time. I remember a “friend’s, sisters, boyfriend” of mine picked us up one time and my first thought was “this is nicer than a Cadillac”, almost Acura like.

  2. I owned quite a few early 90s models and a few 2000 models. They were great. Rode solid, handled the road very well, the build quality and sheet metal work was a step above the rest. I especially enjoyed their special edition millennium edition with suede interior, custom color and supercharged 2.3liter v6. 

Leave a Comment

Most Popular Articles

2020 Hyundai Sonata Hybrid: First Look

The 2020 Hyundai Sonata Hybrid jumps to the head of the hybrid class.

Best Truck Deals: May 2021

These are the best deals on trucks for the month of May.

Search By Style

More Articles Like This