- New report says young people increasingly interested in autonomous cars
- Young people also want cars from Apple or Google
- But the future isn’t all positive: young car shoppers recognize a potential cyber attack threat
Young people increasingly want autonomous vehicles, and are interested in cars made by tech giants like Apple and Google. This is according to a new report from global consulting giant Capgemini entitled “The Selfie Experience,” which looks at the automotive shopping tendencies of young carbuyers.
According to the report, nearly half of surveyed young car shoppers say they’d be interested in buying a car from Apple or Google, even if they’re already satisfied with their current automakers. Interestingly, the global survey found that only 29 percent of U.S. shoppers say this, compared to much higher numbers — more than 70 percent — from shoppers in India and China.
As for autonomous cars, an impressive 79 percent of respondents across all markets said they’d be interested in such a thing. This comes as no surprise, considering the revolutionary potential of autonomous vehicle technology. Of the interested group, 80 percent said they’d be willing to pay a higher price for this innovation.
But Capgemini’s study found that young car shoppers aren’t completely positive about the future of connected and high-tech cars. The survey found that 38 percent of customers say the threat of an in-car cyber attack is a significant concern, which decreases their desire to use even basic infotainment features.
Still, the trend is clear: As today’s “selfie generation” grows up, cars will have to be more technological — and more autonomous — to keep up.
What it means to you: The future is coming quickly, as young people want more technology and more autonomy in their cars.