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The Lincoln Navigator Is Still Really Hot, Two Years After It Came Out

The Lincoln Navigator has been out for almost two years now. The latest version of the popular full-size luxury SUV went on sale at the end of 2017, so you might expect Lincoln dealerships to start offering great deals on the Navigator — but it’s not so.

I’ve talked to several Lincoln dealership employees recently at various different locations, and I’ve heard the same thing from all of them: The Navigator isn’t slowing down. Yes, dealers aren’t getting the full sticker price for all Navigator models like they were two years ago, but the Black Label models are still bringing big numbers. More importantly, the Navigator doesn’t require huge incentives to move inventory like many of its rivals because demand is still hot.

Unsurprisingly, this is reflected in used prices as well. By now, I figured used Navigator models would be cheap and affordable due to slowing demand, but the rate of demand has kept the prices high. The Navigator’s first model year was 2018, and the very cheapest examples on Autotrader (which were base-level, 2-wheel-drive versions with few options) are still in the low-$50,000 range, often with 40,000 miles or more. Given that the starting price of a Navigator is around $75,000, these are holding their value remarkably well. By comparison, the cheapest 2018 Cadillac Escalade models are fast approaching $40,000.

Indeed, the Navigator has been a smash hit and a successful reintroduction of Lincoln into the luxury SUV world — and it doesn’t show any major signs of slowing down. Find a Lincoln Navigator for sale

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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