Over the last few years, the ultra-luxury SUV world has exploded — first with the Bentley Bentayga, then with many more, including the Lamborghini Urus, the Maserati Levante, the Rolls-Royce Cullinan and now the Aston Martin DBX. That’s the name of the latest ultra-luxury SUV, and of course it hails from Aston Martin.
I recently had the chance to take a thorough tour of the DBX and spend a day with one, and while I couldn’t drive it just yet, I took one of the first close looks at a DBX — though admittedly at a pre-production model.
Before I get into my thoughts, here’s a little overview of the DBX. Under the hood is a 4-liter twin-turbocharged V8 that makes 540 horsepower and 515 lb-ft. of torque. Aston Martin says it has a 0-to-60 mph time of about 4.3 seconds as it accelerates toward its top speed of about 180 mph. The pricing is hefty, as the DBX should start around $190,000.
While the DBX has an appealing look, these numbers are a bit concerning. For a starting price of $205,000, the Lamborghini Urus offers another 100 hp, and the Porsche Cayenne Turbo is quicker than the DBX with a starting price that’s around $75,000 less. But then, Aston Martin has never been about value, or even performance — it’s about style, luxury and craftsmanship, and the DBX has all of that in droves.
For one, let’s talk style. The DBX doesn’t have the daring look of some of its rivals, like the Lamborghini Urus, but every time an automaker goes "daring" with their luxury SUV, people seem to find it ugly. Instead, Aston Martin went for a more restrained design with a more traditional look, choosing not to take a huge leap or generate controversy. I like the look, but when I posted a picture of the DBX on my Instagram page, the comments section was littered with remarks about what it "looks like" — so it seems many people find the look of the DBX to be a bit derivative.
As for luxury and craftsmanship, the DBX certainly has that. The interior is absolutely beautiful, with gorgeous stitching all over, and it has a far more "handcrafted" look and feel than most other high-end luxury SUVs. That includes the Urus, which is certainly a better performer, though the Urus has much more Audi to its interior than the more bespoke look of the DBX.
Indeed, the DBX feels very special inside, with absolutely gorgeous leather, stitching, piping and materials. With the exception of the infotainment system (which is borrowed from Mercedes-Benz, as with all new Aston Martin models) the DBX is very unique inside and very upscale. It certainly looks the "Aston Martin" part. Indeed, shoppers who only make an on-paper comparison between the DBX and an Urus, Bentayga or Cayenne will miss out on something that makes this car truly special: its craftsmanship and quality.
But does that make up for its hefty price tag? We’ll have to find out. To me, a lot of that is going to hinge on options pricing and the car’s driving experience. If it drives well and options remain relatively minimal, this may be a success for Aston Martin. It may not be the SUV for people who want the highest performer, but if you’re looking for beauty and quality above all else, the DBX makes a strong case for itself. Find an Aston Martin for sale